Social media is an incredibly powerful tool for sport, but it was never designed to be the permanent home for competitions.

A team might post a signed-shirt giveaway on Monday. Thousands of supporters see it, hundreds enter and the post generates a spike in likes, comments and shares. A few days later, it has disappeared down the feed and the next piece of content has taken its place.

The attention was valuable, but what happens to it afterwards?

Moonrise Sports is designed to give that attention somewhere to go.

Instead of each competition existing as an isolated social media post, sports organisations can direct supporters to their own customised competitions portal. Social media continues to create the initial attention, while Moonrise becomes the destination where supporters enter, discover other opportunities and build a direct relationship with the organisation.

That distinction is important.

A social media follower belongs to the social platform. A supporter who chooses to register and provide appropriate information through a team's own competition experience can become part of a much more valuable first-party relationship.

Competitions can also remain visible for longer, be promoted through email, websites, matchdays and commercial partners, and sit alongside other competitions rather than constantly starting from zero.

We don't believe sports organisations should stop running competitions on social media.

We believe social media should be the beginning of the journey, not the end.

Social media creates the initial attention. Moonrise gives that attention somewhere to go, converting it into engagement, data and revenue.