Sports organisations have built enormous audiences across Instagram, Facebook, TikTok, X and other social platforms.

But how much do they actually know about the people behind those follower numbers?

Knowing that 100,000 people follow a club is valuable. Knowing who those supporters are, what interests them, what they attend, what they buy and how they want to engage with the club can be considerably more useful.

That is one of the opportunities Moonrise Sports is designed to unlock.

Every competition gives an organisation a reason for a supporter to move from passively following content to actively engaging. Alongside the information required to enter, organisations can ask relevant questions that help them better understand their audience, subject to the appropriate privacy and consent requirements.

What type of fan are they? What content do they enjoy? Are they interested in hospitality? What products or experiences are they likely to purchase? What industries interest them? How regularly do they attend live sport?

The questions can be adapted depending on what an organisation wants to learn.

Over time, individual competition entries can contribute towards a much richer picture of the people engaging with an organisation.

That creates potential value across marketing, ticketing, sponsorship, merchandise and future fan experiences.

The aim isn't simply to collect more data. It is to collect useful information that helps sports organisations understand and serve their supporters better.

Social media tells you how many followers you have.

Moonrise is designed to help you understand who those fans actually are.