Sports organisations are surrounded by assets their supporters value.

A signed shirt might take a player a few seconds to sign. A training-ground visit may require a couple of hours. Hospitality seats may already exist. A meet-and-greet, golf day or behind-the-scenes experience can have enormous value to a supporter without requiring the organisation to create an entirely new product.

Moonrise Sports helps organisations turn those existing assets into digital opportunities.

Through a customised competitions portal, teams can create paid or free competitions around signed memorabilia, tickets, hospitality and unique sporting experiences.

A major headline prize can attract attention, while smaller competitions throughout the year give supporters regular reasons to return.

Importantly, the opportunity isn't limited to the value of competition entries.

Every competition can create additional fan engagement, capture first-party data and provide new inventory for commercial partners. A sponsor could support an individual competition, provide a prize or become a partner of the organisation's wider competitions portal.

That means one sporting asset can potentially create value across several areas of the organisation.

Moonrise can provide the technology and support the management of entries, competitions and winner selection, while the sports organisation concentrates on the part only it can provide, access to the sport, players and experiences its supporters care about.

For many organisations, the ingredients are already there.

The opportunity is to create the infrastructure that makes those assets work harder throughout the year.