Sports sponsorship is evolving.

Brands understandably want visibility, but increasingly they also want to understand what their partnerships are actually delivering.

A logo on a shirt, advertising board or social media graphic creates awareness. A competition can give supporters a reason to actively engage with the brand behind that partnership.

Moonrise Sports allows organisations to create new digital inventory around their competitions.

A commercial partner could become the headline sponsor of an organisation's entire competitions portal. It could sponsor an individual competition, provide the prize, feature through advertising placements or support an exclusive competition for a particular group of supporters.

The activation can then go further.

Instead of reporting only impressions, likes or views, a competition can provide measurable information around entries and engagement. Organisations can also incorporate relevant questions into the entry journey to generate useful audience insights, subject to the appropriate data and privacy requirements.

Imagine a travel company sponsoring a competition to win an away-day experience. A car manufacturer supporting a VIP matchday. A sportswear company providing signed equipment. Each partnership gives the brand something tangible to put in front of supporters.

The competition itself becomes the activation.

For sports organisations, that creates additional commercial inventory.

For brands, it provides a more interactive way to engage sports audiences.

And for supporters, the sponsorship provides something they actually want the opportunity to win.

That creates the potential for partnerships where the team, sponsor and fan all receive something of genuine value.