What would a lifelong supporter value more, another consumer product or the opportunity to meet their sporting hero?

Some of the most compelling prizes in sport don't have a traditional retail price.

Walking onto the pitch with the team, attending a training session, sitting in the directors' box, playing golf with a former player, travelling to an away fixture or spending time behind the scenes can create memories that last a lifetime.

These are the types of experiences Moonrise Sports wants to help bring to fans.

Sports teams and athletes have something most traditional competition businesses don't have: access.

That access creates opportunities to build competitions around experiences that supporters simply cannot purchase through a normal online shop.

It can also change the economics of a competition. The perceived value of an experience to a fan can be significant, while the actual cost of providing it to the organisation may be relatively small.

There is also an emotional element.

A signed shirt is valuable because of what it represents. Meeting the person who signed it takes that connection further. Giving a young supporter the chance to train with their heroes or giving a lifelong fan an experience inside their club can be genuinely unforgettable.

As Moonrise grows, the ambition is to bring together experiences from different sports, organisations and athletes.

The best prize doesn't always need to be the most expensive.

Sometimes it simply needs to be something a sports fan could never normally buy.