Every sports organisation has its own audience.

Moonrise Sports wants to connect those audiences.

The model starts with individual organisations having their own customised competitions portals. A rugby club can have its own destination, a football team its own, a cricketer their own and a sports charity its own.

But the bigger opportunity comes when those competitions are connected.

Eligible public competitions can also appear across the wider Moonrise marketplace, giving fans the opportunity to discover prizes and experiences from organisations they might never otherwise encounter.

A cricket supporter might discover a Formula 1 experience. A rugby fan might enter for football hospitality. Someone arriving to win a signed shirt could discover a charity competition or an experience with an athlete from another sport.

Every new organisation can therefore potentially add something to the wider ecosystem.

For the fan, the ambition is to make discovery incredibly simple: one Moonrise account and access to competitions from across sport.

For organisations, the network can create an additional distribution channel beyond their existing social following.

This is an important part of the long-term Moonrise vision.

Most sports competitions currently operate independently. Each organisation promotes to its own audience, each competition starts again and the audiences rarely connect.

Moonrise wants to change that.

The objective isn't simply to provide competition software.

It is to build a connected marketplace for sports competitions where teams, athletes, charities, brands and fans all contribute to an ecosystem that becomes more valuable as it grows.

One account. Every competition.